A recent project at uni I was given had a brief to take the generic product of tuna and re-brand it, adding value and relating it to a specific target market.
So, my target market : eco-friendly, Higher income bracket, Healthy eating, young professionals/parents wanting convenience, but also a high quality product.
Here is my final design for packaging.
I then had to design three forms of media to promote my new product. Here are my final three outcomes
Discount Coupon
Bamboo Billboard
TV Sponsor advert
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